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The White House is one of South London's longest running nightclubs. Two years ago the club was given an extensive renovation and a new brand identity was created by Bloom Design.
The Brief
Liveline were asked to create a new website for the White House that was on brand with their position as an exclusive and glamorous nightclub destination. It needed to be easily updateable so that they could add pictorial content from recent events, update the Menus and add in listings for forthcoming events too. A lot of the traffic comes from people wanting to find our what is on at the weekend and therefore search engine accessibility was important.
Our Solution
We focused on creating the right balance between animated content that would convey the exclusivity and energy of the brand with the practical concerns of accessibility and search engine friendliness. To achieve this we pushed the latest listings to the front page and coupled that with a dynamic slideshow of exotic club imagery overlaid with some slick animations. This gives the club the ability to keep the home page fresh with new images but gives it a more considered feel than a simple slideshow would. Throughout the site, we made full use of the excellent photographic assets provided as they really show off the luxury interiors and speak volumes on the high quality experience clubbers can expect from the venue. We used Joomla as the content management system - this enables the White House to update most of the content throughout the site themselves. A newsletter capture form was also included to build their and a news ticker at the request of the client to display any special offers or promotions. A professionally produced video of the club is hosted on You Tube and pulled into the site.
Result
The site has enjoyed consistently high traffic since it was launched with well over 5,000 visitors a month. The percentage of that traffic that comes from Search Engines has increased by 123% since the launch.
Launch Project
Our Role
Creative
Design
Front End Build
Content Management System
Flash Animation
Video Intergation
